Ciao! I’m Alice.

About me

Alice Cozzi, founder of Styled by Alice, online fashion courses and ebooks

I am the founder of Styled by Alice & Florence Fashion Tour.

Over the past 10 years, I’ve had the privilege of helping 10,000+ women discover their signature style and transform their wardrobes into a perfect blend of effortless elegance and personal flair.

My mission is to help you shop smart while feeling confident and stylish in everything you wear. Beyond age or size.

I was born in Florence, Italy – namely the birthplace of craftsmanship and where my love for fashion and style began.

I’ve made Italian style the foundation of my approach to style, rooted in the essence of quality over quantity.

I’m also a vintage collector and authenticating specialist

Vintage fashion has completely changed the way I shop. It has made me a much more confident shopper and woman, by embracing timeless pieces, quality textiles, tailored silhouettes, all while being conscious of my impact on local communities and the environment.

Download My Free Fashion & Style E-Books

that will transform your style + your life