Ciao! I’m Alice.

About me

Alice Cozzi, founder of Styled by Alice, online fashion courses and ebooks

I am the founder of Styled by Alice & Florence Fashion Tour.

Over the past 10 years, I’ve had the privilege of helping 10,000+ women discover their unique style and transform their wardrobes into a perfect blend of practicality and fashion-forward flair.

My mission is to help you shop smart while feeling confident and stylish in everything you wear. Beyond age or size.

I was born in Florence, Italy – namely the birthplace of craftsmanship and where my love for fashion and style began.

I’ve made Italian Style the foundation of my approach to style, rooted in the essence of quality and craftsmanship.

I’m also a vintage collector and authenticating specialist

Vintage fashion completely changed the way I shop and approach my style. It has made me a much more confident shopper and woman, by embracing timeless pieces, quality textiles, tailored silhouettes, all while being conscious of my impact on local communities and the environment.

Free Resources

that will transform your style + your life